Many years ago, Starbucks introduced the Pumpkin Spice Latte in the US. It became a weird cultural phenomenon. Every year there is a release day, when it’s made available for the season. It was a huge thing on social media. Other companies started adding Pumpkin Spice to their things (from cookies, breakfast cereals, beer, etc).

It’s become a joke at this point, though lots of things still have Pumpkin Spice versions.