I’m skeptical… how are the fake reviews identified and how do you avoid flagging real ones?
They’re just building Fakespot into the browser so the same way Fakespot does, by analyzing the user who posted the review
They detect when a whole bunch of reviews are posted at exactly the same time, or are posted on a fixed schedule, or use extremely similar language, or with a brand new account…
Basically they use spam-detection techniques on reviews.
It could be something like that (hint: they already deployed an offline neural network in Firefox with which you can translate web pages), and the idea would be to detect AI-generated content.
Elsewhere in this thread someone explained that its just integrating FakeSpot into the browser, which uses basic email spam detection techniques to detect fake reviews by analyzing how the reviewer posts. Is there a set schedule they post reviews by, what else have they reviewed, how new is the account, etc. A 2 day old account with 20 reviews would be an obvious source of fake reviews for example
