Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
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but I have WhatsApp and signal and like 19 other apps that offer messaging
That’s the problem. Maybe it’s a cultural thing, but Americans seem to be quite averse to downloading a new app or signing up for a new service just to communicate with someone if I have their phone number. As a result, it needs to be supported by default on all phones as shipped. Today, the only thing that fits that is SMS.
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