Embrace, Extend, Extinguish.
That applies to open software standards, what does it have to do with buying cash cows?
Because, to the majority of console gamers in the Americas and Europe, Call of Duty, FIFA, GTA, and Madden are the Only Games That Actually Matter™. There are a few million people that buy PlayStations just to play 1-2 of those games to the exclusion of everything else.
Now that they’ve taken out one of the four major reasons why people outside of Asia buy PlayStations, they can extinguish PlayStation & assert a monopoly on console gaming. It’s sickening.
And somehow, I don’t think that Sony resurrecting the Resistance series & making it into an annual release that always launches during the holiday season will make much of a difference.
It’s still an improper invocation of Embrace, Extend, Extinguish regardless; only Call of Duty came along with this sale, so by your own logic, they still can’t have a monopoly; there are several other franchises, owned by several other corporate entities that Microsoft doesn’t own, that would fit on that list of yours; and IMO, Resistance was never good anyway, so if they want to make their own Call of Duty, they’re starting from scratch, and they’ve got a decade to figure it out.
They are nowhere near getting a monopoly of gaming. It sucks that studios are becoming more consolidated yes, but it’s not monopoly level which is why this merger wasn’t blocked.
Is there anything to back up the idea that call of duty is the behemoth it once was? Fortnite seems to be far more culturally relavent than war zone and seems to be both more profitable and have a larger player base. Don’t get me wrong cod is still a big game, I just have my doubts it’s making or breaking the whole industry.
It applies to most business.
- You give a positive face to the market you’re in (Game Pass, Phil Spencer, pro-dev vibe, etc).
- You buy chunks of the market (Activ-Bliz-King is a massive chunk), while saying it’s good for the industry.
- You squeeze the company of its IP, while bleeding the market dry of money. All of which kills, or at least hurts that market.
Right now, Micro$oft is in the Extend phase.
That applies to open software standards, what does it have to do with buying cash cows?
It has no real meaning anymore. It’s now a phrase people throw around as effectively a meme. You won’t get anything but a wrong answer to this question.
It doesn’t even apply to software standards lol. It’s a dumb “playbook” probably made by some coked out Microsoft middle manager in the 00s that wasn’t even widely successfully used. Lemmy’s crappy example of it is Google “killing” an extensible messaging protocol, which is nonsense because they didn’t kill anything (you don’t “kill” a protocol), they extended it into a proprietary version. You know, because it’s extensible.
The only relevance “embrace, extend, extinguish” has in today’s society is as an excuse to spread FUD and ragebait on Lemmy.
