Too narrow, hidden, minimal feedback…
Yeah, it has a very specific meaning, and people are now using it to mean “things becoming shitty”. Just because “shit” is the base word doesn’t mean that’s what the whole word means.
No, it doesn’t.
From Wikipedia:
Enshittification, also known as platform decay,[1] is a way to describe the pattern of decreasing quality of online platforms that act as two-sided markets.
From the guy who coined the term itself:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification.
Being a pedant is never a good look. You’re missing the larger point. The same corporate impulse that drives platform decay ripples out to things like UX design. And that impulse is: the customer doesn’t matter anymore, we already got your money, only what we want matters.
