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I…really don’t think it was ever about engagement. I think most free users just didn’t have an adblocker.

I think ublock orgin’s adoption just picked up over the years, and it’s not as if Youtube gets cheaper (I’d imagine it just gets more expensive)

I mean engagement is great, they make the algorithm work (well, “work”) but I’m pretty sure the ads were the selling point (for google) before premium was even an option.

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Google is an advertising company. That’s how they make money. Everything else they do – search, youtube, apps, phones – is just an ancillary sideshow that’s a vehicle to showing people ads, or gathering data on them to use in showing them ads. So you are 100% correct.

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