YouTube has lots of competitors in the field of video content: Netflix et al, Twitch, TikTok, DailyMotion, Vimeo, PeerTube etc.

But they have a monopoly on specific content. If you search for a tutorial on how to take apart your specific toaster model, you’ll probably only find that on YouTube. Or if you’ve watched a specific video creator for years and they only upload to YouTube. Or even if your colleague sends you a link to some dumb YouTube video, then you’re not going to ask them for the title, so you can throw it into SepiaSearch.

If you’re part of a younger generation, it’s just not really an option to not use YouTube…