I’ve been vegetarian for 22 years or so now, and the recent uptick in vegan food reminds me of the early years of being vegetarian. When I first started there were very few options to eat out where I lived (more rural area didn’t help) and not even a lot of good grocery options. Eventually places started offering in house attempts at vegetarian mains, which led to wildly variable quality, and eventually we saw some standardization across restaurants. It’s rare now to get a vegetarian dish at a restaurant that is terrible.
The article mentions mass market vegan butter being pursued, which makes me hopeful that restaurants will start introducing more vegan meals, and upping their game on that front. The more options for people the better, and as much as the article romanticizes the boutique shops with their in house versions, that isn’t achievable for most restaurants who would otherwise tuck one or two options into their menu.
Over the past five or so years, I’ve watched the vegetarian frozen food section at my supermarket expand from one little freezer door with some Annies meals and Bocca burgers to five or six sections carrying even generic store-brand vegetarian and vegan meals. I don’t often buy prepared food but I like walking by to see what they have. Same with milk options - it went from a shelf with either soy or almond to a full section of different nut milks and flavors.
Some of the wildest changes to me have been at festivals and events. It used to be that you got french fries or onion rings or popcorn and that was about it. Then they started making efforts, as misguided as they could be, like just slapping steamed veggies on a sub roll and calling it done, or serving pasta and plain tomato sauce. Now I go to festivals and there’s usually at least one really good vegetarian option at every stand, if not an entire stand serving just vegan and vegetarian options. I look forward to seeing what unique choices there will be rather than trying to eat ahead of time so I don’t have to worry about it.
