7

Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says(www.businessinsider.com)

posted
by
Avatar
trashhalo@beehaw.org
in
Avatar
technology@beehaw.org
22 comments
hidereport
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
Sort:
HotTopControversialNewOld
You are viewing a single thread.
View all comments
Avatar
krypt@beehaw.org
0 points
*

“Hand-to-hand combat” apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?

permalink
report
reply
Avatar
trashhalo@beehaw.orgOP
2 points

The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.

permalink
report
parent
reply

Technology

!technology@beehaw.org

Create post

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

Community stats

  • 2.8K

    Monthly active users

  • 3K

    Posts

  • 54K

    Comments

Community moderators