7

Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says(www.businessinsider.com)

posted
by
Avatar
trashhalo@beehaw.org
in
Avatar
technology@beehaw.org
22 comments
hidereport
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
Sort:
HotTopControversialNewOld
You are viewing a single thread.
View all comments
Avatar
Prox@lemmy.one
1 point

Could we (Twitter) be so out of touch? No, surely it is the advertisers who are wrong.

Yet another example of a mega corp acting like their poor decisions aren’t the root of the problem.

permalink
report
reply

Technology

!technology@beehaw.org

Create post

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

Community stats

  • 2.8K

    Monthly active users

  • 3K

    Posts

  • 54K

    Comments

Community moderators