Friday is the one-year anniversary of Elon Musk’s $44 billion takeover of Twitter, which he subsequently renamed X.

The big picture: Musk gets to benefit from the long-term nature of private equity. Which is good for him because, in the short term, this deal has been a steaming pile of blue bird poop.

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The X thing is what got me. If I have a concept or naming scheme that is important to me on a personal level, there’s no way I would slap it on anything I knew that was disposable or on the way out, whatever.

Musk fucking loves this whole X thing.

Edit: although, its possible he’s being manipulated or there’s something bigger hiding behind him. Mob bosses or autocrats typically don’t give a fuck about putting the screws to people stupid or unfortunate enough to be in their webs.

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