“If it involves money. It’ll be on our platform. Money or securities or whatever. So, it’s not just like send $20 to my friend. I’m talking about, like, you won’t need a bank account.”
Well that sounds terrifying!
FWIW his white whale or inspiration is more like the Chinese “we do everything” apps / platforms https://wise.com/us/blog/chinese-payment-app
He was involved with PayPal so it’s not a huge stretch but I wouldn’t trust anything with that clown.
Without getting official government institutions on board or making the app mandatory in some way, I don’t see how this would work outside of authoritarian countries
They’re bleeding users and advertisers as it is
The Chinese super apps didn’t really have government institutions on board, aside from the chat censorship aspect which was the main thing the government was originally paying attention to. In other aspects, the Chinese government and its regulators didn’t initially get involved, and the rapid dominance of Alibaba and Tencent took them by surprise.
The super apps benefitted from a mix of rapid smartphone adoption, first mover advantages, weak consumer protections, and fierce competition with each other. It’s probably that combination of circumstances that’s hard to replicate, not the authoritarian country bit (there are lots of authoritarian countries that haven’t fostered super apps).
The Chinese government was not entirely happy about the result; for example, the dominance of WeChat Pay and AliPay poses a threat to the state-owned banks, which are a major channel of government control over the economy. That is why the Chinese government has spent the last few years cracking down on the super app companies in various ways.
The thing about these everything apps is that they filled a niche in the markets they’ve succeeded in. As far as I know, and I could be wrong, Google doesn’t operate their Play services or Google Pay in China, meaning there was a vacuum for something else to fill it. WeChat and AliPay has done that.
It’d take a LOT of effort to build a platform like Paytm for the U.S., nevermind other markets. You can’t just buy a microblogging platform and magically redevelop it into something like Paytm. He’d need to partner with other businesses and whatnot, and I just don’t see there being any sort of interest in that kind of partnership.
There’s been attempts to build these sorts of “everything apps” before. Facebook has tried and failed. I think Snapchat has tried it. Apps here in the west tend to focus on doing a single or a handful of tasks really well. If an app ends up doing too much, it’s often split into several apps.
Yeah, I have trouble imagining this working in the US, even if Musk hadn’t spent a year flushing his cash and credibility down the drain.
I don’t see it working in Sweden either.
- We have apps for identifying ourselves digitally, most popular being BankID, but there are alternatives like Freja E-ID and various others.
- We have apps for easy money transfers, Swish being the most prominent, and it can be used to pay in stores and such as well.
- We have apps that combine economy management and shopping, I’ve no idea how popular they are, but Klarna comes to mind.
Amazon launched here a couple of years ago, and I think they’ve clawed out a niche in the market shockingly, but they’re not the “go to marketplace” for everything. If I want to buy electronics there’s like at least half a dozen online (that often have physical locations) stores I’d go to first. Same thing for larger appliances, clothes, make-up/beauty/skin-hair-care, shoes, sporting goods, furniture. Amazon is mostly for like weird niche stuff, like it’s the only place I could find a detergent that’s designed for robot mops that doesn’t contain tea-tree oil. Amazon is also a decent place to find mass-produced cheap garbage tat, like LED string lights and what have you.
They also make use of the same delivery services that all other stores do, so there’s no point in using them if you want speedy deliveries. I also don’t feel safe as a buyer when using Amazon because while I’m sure they have to be compliant with Swedish consumer laws, I’m also positive they’ll make the experience as tricky to navigate as possible. If I buy a motherboard from say Inet, and it breaks, I can just send an email to Jonas at Inet and they’ll sort it out. Nothing will be that straight-forward with Amazon.
Anyway, the point of that massive segue is; if a MASSIVE specialised company like Amazon has failed to fully establish themselves in their own niche here in Sweden, how on earth would a broken microblogging platform manage to “out-compete” other, trusted, and established services?
Musk is aiming to use twitter for a niche that doesn’t exist. Literally the only demand for this dream platform of his, is himself.
