Op, you should add “uniquely” to the post title. That word in the title on the infographic is important. This is not showing the most popular Halloween candy, it’s showing candy that is much more popular there than the national average.

As an example, let’s say tootsie rolls are the 30th most popular candy in the us. But in the state of Stateland, it’s the 10th most popular, which makes it Stateland’s biggest deviation from the national popularity. This makes it Stateland’s most uniquely popular candy because it is much more popular there relative to the overall us. Snickers is actually the most popular in Stateland, but tootsie rolls show up on the chart as the state’s most uniquely popular Halloween candy.