Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
YouTube lived off venture capital, search sponsorships, and content hosting. Venture capital is long dried up. Search sponsorships are just advertisements but clogging your searches. Content hosting isn’t really needed anymore since every large media company has their own streaming platform. Lot has changed since 2006.
