YouTube’s Ad Blocker Crackdown Is Getting Harder to Dodge::The video platform now requires users to disable their ad blockers with an immovable pop-up.

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Yes. And? You think they care? Premium isn’t there to benefit you, it’s there to benefit Google. As soon as the money stops coming in, they’ll look for other ways to squeeze it. We’re already seeing it with streaming providers shoehorning ads into their paid services. It’s not that much of a stretch.

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