YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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It’s not fair to pay money for services to a company involved in unrelated lawsuits? Does the antitrust investigation negate the expenses associated with running the operation of serving you content?

Are all competitors dead? You can switch to watching TikTok, Instagram, Facebook, for random user generated content. You can go to nebula if you want YouTube style documentaries. You can go to any movie platform if you want to watch random stuff. They are all either in the red, backed by VC, waiting to do the same thing, or serving aggressive ads, or selling your data, or costing money.

How much people are willing to pay is irrelevant in the context of fairness. Fairness is about a company breaking even. Customer readiness is however relevant to business, and in this case I’m afraid that the evidence is against you - after countless similar complaints in the past, people haven’t left the platform, and people have signed up to pay.

Paying for services is normal. It’s unrealistic not to. It’s unproductive to pretend otherwise.

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