More like:
“We are grossly overcharging for our product and nobody is buying… Obviously nobody wants an EV!"
The problem is that small cars are unpopular in the US, they are available in Europe but the majority would not buy them in the US. Once you make the car bigger it gets heavier and you need more battery to give it the same range as a small car, and as the battery is one of the most expensive components on an EV its going to boost the price quite dramatically.
Europe has brand new EVs from £8k, but they are tiny city cars. Small hatchbacks are low £20ks now, and with the way finance works in Western Europe the monthly is not that much, starting at low £200 per month. Its not till you get to what would be a very large SUV in Europe do you start to get to the £1k+ mark per month, or what the US would call a mid sized SUV. That’s the penalty of demanding a 2.5 to 3 ton EV.
Used you can pick up small hatchbacks from £5k now, but there just isn’t the availability of large cars (or US mid sized) to make the used market viable for those on smaller budgets.
Chicken and egg. US makers don’t offer small cars is why no one buys them.
It’s because the profits are bigger for bigger cars, so yeah capitalism!
If they would sell in decent numbers they would sell them as the manufacturer makes the most on new and nearly new cars that are still being sold/serviced by a main dealer, this is also capitalism.
Once a cheap (ish) car hits a certain age the manufacturer makes diminishing amounts. In Europe they would rather sell you a brand new small car than you buy a used bigger car they will not make anywhere near a much on.
If Musk delivers on the Model 2 for the US market then I think we will see some real movement in the US, but till then things like the VW Golf just do not sell. I think they sold 2.5m Golfs in total in the US, UK has around a million still on the road, a country with about 20% of the population.
People have always hated small cars. They suck ass for families and I’m not sure where everyone forgot that. People did choose small cars, it’s what they could afford. Then for the last 7 years you could get basically free financing and it was suddenly affordable.
The Honda Accord, the most popular sedan of the sentry is only 4 inches shorter in 95 than my 21 outback. 188 vs 191.5 inches.
Its not till you get to what would be a very large SUV in Europe do you start to get to the £1k+ mark per month, or what the US would call a mid sized SUV
Driving a Mercedes EQB and paying ~£600 per month, due to banks here in Denmark making low interest car loans on EVs.
