And this is exactly why OG Blizzard (WarCraft 1 (1994) to StarCraft 2 (2010)) was so beloved. They saw that they could stand to make games that lasted well past their 1 - 2 years after launch, in making them money long term.

Blizzard Entertainment leaders were often quoted as saying, “It’s ready when it’s ready.”, and “We won’t release it until it meets our standards.” Hell… it even became a meme that they would be asked when a game would be coming out, and they would just reply with “Soon.”