Smart cookie undersells it dramatically. Taylor Swift is a marketing and possibly a financial genius who has locked herself into the collective consciousness of the country. I used to try to not listen to her music at all, but my daughter and wife absolutely love her, so it’s all I get to listen to around them. She’s had virtually 0 truly bad press surrounding her. You don’t have to like her music, but you have to respect her ability to sell her image and music.
You don’t have to like her music, but you have to respect her ability to sell her image and music.
Actually this is a point of conflict for some of her fans. Some of my friends are swifties and they hate consumerism and high concert prices and collectibles and marketing that incentivize FOMO to spend more money. They jokingly call her their capitalist queen.
I completely agree except for one small thing:
She’s had virtually 0 truly bad press surrounding her.
I’d say her dating a scumbag (the singer from The 1975) generated a fair bit of bad press. But it was usually fans yelling “DUMP THAT SHITHEAD”
Also a bit of bad press surrounding her egregious usage of her private jets
She probably got that from her parents. They made the smart move to buy a farm and legitimize her country status. And I bet it was the parents idea to do country first and than transition to pop. The country genre was an easier market to break into at the time since country fans, back when she was an unknown, were still buying CDs at Walmart and such. So these store would put a larger selection of country music on the shelves than any other genre. Meaning a smaller country artist would get shelve space.
She’s had virtually 0 truly bad press surrounding her
Eh, she literally had an album titled reputation because hers was not so great at the time. This was when people were calling her a snake with the whole Kanye thing.
So, virtually 0 bad press that actually matters, yeah. Good point.
