I don’t know, I really don’t believe ads can do that much wonders. I mean, apparently they do because otherwise we wouldn’t have the whole internet plastered with them, but I personally don’t think I’ve ever actually clicked on an ad in my entire life.
Well you see, people like you and me, who are borderline obsessive about our refusal to interact - or even be presented - with ads, are unfortunately very definitely outliers in terms of user archetypes on the modern internet.
Most sources I’ve seen claim that 42% of internet users use Adblockers, and the percentage obviously goes up as the age goes down. Considering the average Reddit user’s age, the adblocking users might as well be the majority, so if you count in the people who don’t block them but don’t click on them either I don’t think it’s going to make that much of an impact.
And honestly I’m not even that obsessive about my ad experience, it’s more that they rarely have anything I would be remotely interested about.