nuff said
This, so much this. I also find it rather coincidental that fb cam out with threads soon after the twitter implosion. Opportunistic feasting on a dead carcass perhaps?
Twitter has been on the outs since musk bought it. If Facebook was smart they’d have started right then.
Threads looks like they started development as soon as Musk bought twitter.
According to Adam Mosseri, IG had been working on Threads in various forms since 2021. Apparently they struggled to make it a native part of IG, then started working on the stand-alone version in 2022. So if he is to be believed, Threads development predates Twitter’s sale to Musk.
Threads still doesn’t have #hashtag searching IIRC. It’s missing a huge number of features. It’s clear that they only came out as early as they did because they saw an opportunity to eat Twitter’s lunch.
They really needed a few more months of dev time.
Considering development time, server setup, testing time, etc… They probably did. It probably took several months to develop, deploy, integrate with the rest of their systems, and test. And then it’s simply a matter of waiting on Musk to do something stupid before they announce the launch, so all the freshly spurned users are happy to switch.
