“If you’ve ever hosted a potluck and none of the guests were spouting antisemitic and/or authoritarian talking points, congratulations! You’ve achieved what some of the most valuable companies in the world claim is impossible.”
5 points
By definition, some are early adopters and some are late adopters.
Sociologists even have a term “moral entrepreneur” which means a person or group that leads the adoption of a new moral norm in society.