I still don’t get how - with such a perfect tee-up - we settled on “X, the platform formerly known as Twitter”.

Besides, imagining Musks reaction to this tickles me slightly.

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And there’s the issue. There are just too many good jokes to be had here.

The other half is that news organizations won’t let themselves place a joke over the appearance of objectivity, using the legally changed name of the company. The most they will do is add the parenthetical (formerly Twitter).

Journalists are wet blankets. What can you do?

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