A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.
Instagram had slowly morphed from a website to share artsy filtered cell photos to an advertisement platform, where people are turning themselves into characters living the perfectly imperfect life on social media, in an attempt to turn themselves into living advertisements, to buy and sell products, Every photo (especially the natural looking ones) is carefully shot, curated and edited by a team to imitate authenticity, no different than shooting a movie or a TV show.
So then, what happens if that role of a living advertisment can automated by machines, equally as heartless and unrealistic as these performance of perfect daily lives on Instagram? Why go through the efforts, the hours and manpower, to conduct the photoshoots and Photoshops for that one perfectly imperfect targeted post, when anyone with a modern GPU can effortlessly make thousands of machine generated pictures with way less work in the same timeframe?
Why should the role of “social media influencer” even exist then?
I’ve been unhappy about the state of social media for a long time now. But as it appears, the role of the social media influencer, as the lowest common denominator of photography, will be the first to be rendered redundant by AI automation, which brings me hope that in time, social media can be brought back to what originally was: a place for people to talk to people.
Thanks Margot, for taking some time out of your busy schedule to post this fabulously intricate meta-contribution on bots, identity, and social media! Its much appreciated.
I have never been on Instagram, only joined last year because apparently doing business over it’s messenger is now a norm. Subscribed to a few of my friends and was terrified. I know them, I know they’re not living like that, but the amount of effort they put into trying to appear more successful than they actually are is astounding. It’s not just showing the good things and hiding the bad ones like people on e.g. facebook do, but spending hours every day into faking it and outdoing each other. Two have actual depression and should seek help ASAP, but on Instagram they are trying to twist it in some kind of brag/motivation/skit to show how better they are than others. This is absolutely unhealthy, and I am now advising everyone to get off it and stay away for the sake of their own mental health.
It’s understandable to feel disillusioned by the transformation of Instagram from a platform for sharing authentic moments to a stage for meticulously crafted advertisements. The rise of AI-generated content does raise questions about the necessity of human-driven influencer roles. As technology advances, the idea of influencer roles might indeed evolve or become automated, possibly allowing social media to revert to its original purpose: genuine human interaction and connection. This shift could potentially bring back the essence of social media as a platform for meaningful conversations among people.
– ChatGPT
