That’s almost 10 billion of sale prices though, for products they literally needed to offload.
And while a record amount, it was only 7.5% above normal, coming off all this Covid stuff it’s no wonder people are cutting loose and splurging a bit.
Above normal. The data suggests US citizens still have credit limit or not feeling the pinch as all the news articles suggest.
I was expecting a big decrease this year according to what I’ve seen on lemmy. From now on, I’ll read negative news and say “meh, probably not.”
It isn’t just lemmy, there’s plenty of external evidence showing that people think the economy is in a bad state. Changing your entire perspective because of big spending day on black Friday makes no sense.
Not just a big spending day, an all-time record-breaking spending day, up 7.5%. That’s absolutely insane and doesn’t jive. If everyone is hurting, can’t pay their rent and bills, credit is maxed out, then how did they also crush this record on inflation-priced “sales?”
All I’ve said, I’m choosing to go by data, not news agenda. BF helped me realize our economy is thriving. That’s great!
7.5% … Wasn’t that the rate of inflation recently as well? Not sure what it is at now, but we were getting up there. Higher prices wouldn’t necessarily mean a new record, I am guessing.
As far as I can tell it’s just people being “savvy” and waiting for the big sale day.
Black Friday e-commerce spending popped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report, a further indication that price-conscious consumers want to spend on the best deals and are hunting for those deals online.
Not the current rate of inflation. Inflation over the year from October 2022 - October 2023 was 3.2%.
To get to 7.5% you’d have to go back to the year from November 2021 to November 2022.
Our month to month inflation is currently about flat, meaning there was no change in prices from September 2023 to October 2023. But sometimes there’s a jump one month or a drop the next, it’s a little uneven, which is why people talk about the entire past year summed up. It’s a confusing way to phrase it though, because if you just say inflation was 3.2% in October, people often assume that means prices raised 3.2% in October. What it actually means is prices raised 3.2% over the entire past year altogether.
Anyways this is a true new record. People’s spending increases for black Friday are outpacing inflation.
https://www.cnbc.com/2023/11/14/cpi-inflation-report-october-2023.html
https://www.usinflationcalculator.com/inflation/historical-inflation-rates/
