Chick-Fil-A has been around more than my whole life. I remember going there as a kid in the mall. I remember going there as an adult in the mall.
At no time eating at Chick-Fil-A do I once recall thinking to myself “goddamn, this is exceptional!” It’s a chicken sandwich. It’s not particularly good or bad, and I am not into waffle fries.
At no time eating at Chick-Fil-A did I once think “this line is too long, I will eat elsewhere.” I don’t recall ever seeing a line at all.
Long about 1986 they started making standalone locations, but I never saw any until the 2000s. I never went, because I had long since decided that mediocre chicken sandwiches weren’t really my thing. However, since I first noticed the standalone locations I have also noticed that their lines have consistently gotten longer and longer. It’s interesting that the growth of these lines seem to have coincided with the rise of social media, but I won’t get too tinfoil-hatty here.
So anyway. One day, I decided I should give them a try - obviously, they’re getting something right, right? Let’s see what all the hype is about.
Yeah no, it’s the exact same mediocre shit. It’s fine. It’s not great, it’s OK for fast food, maybe even slightly above average. But is it good enough to wait in a line like this that wraps around the building twice? No, thank you.
So I guess what I am saying is, I’m with you. I have to figure it’s the power of marketing, because the only thing they’ve done that I can see is increase their marketing. Also their marketing - at least the public marketing (who knows what guerilla shit they do on social media to keep those lines growing) - is super weird. Cows exhorting you to eat chicken, because they don’t want to die. I suppose given that cows have no messiah, this is a perfectly reasonable position for them to hold in the eyes of the Chick-Fil-A Illuminati, but idk.
Want a chicken sandwich? I can name half a dozen local shops that will hook you up with better. Is it fast? Jesus Christ, no. The apologists say yes, given the size of the lines, but I say no, given the size of the lines. I guess that’s a matter of perspective.
What’s not disputable is that this is fast food that, like all fast food - you can honestly live better without.