Inside the ‘arms race’ between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube’s dramatic content gatekeeping decisions of late have a long history behind them, and there’s an equally long history of these defenses being bypassed.

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they would mostly be losing the ad blocking viewers though, right?

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Yes, but the point their are trying to make is to gain the adblocking users, not lose them. They need more people to watch the ads, not less people to watch YT.

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i imagine many of them are addicted to youtube and would watch ads

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Not sure about that, but it would be interesting to have some real number and not the ones from Google or the adblockers

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