“We need a cheery headline for our upbeat vision of a bright future.”
“How about a fuckload of dead people.”
“No, no, it needs something else…”
“They drowned.”
“You may be into something…”
“And we’ll mention some are missing, suggesting that some families will never get closure and will spend the rest of their lives haunted by visions of the nightmare that might have befalled the one they loved.”
“By jove! Brilliant! Okay, now about the videophone picture…”
“How about a wife getting a call about her husband from the coastguard…”