It depends on how many new users begin using the Epic Games store as a result of purchasing Alan Wake.
Obviously they goal is to get people to use their store over steam, so they’re likely just operating at a loss while Forknife continues to generate money. My money is on Steam, but that’s just because I’m biased.
They also need to keep those users though. Like if people just come for Alan wake 2 they have no incentive to stay currently because the epic games store and app are kinda dogwater compared to steam.
Like I have launchers for a couple services on my computer and the only one that gets used except for the purpose of playing one specific game is steam.