Kind of a trend, the amount of youtubers who i had loved but their content became generic after gaining popularity is quite a bit, most drastic one being mrwhosetheboss, his uniqueness went down faster than MH27 MH17
Check out the Carefree Wandering vids that use Abigail, coincidentally right before and after her transition, as an example of how philosophy is commodified by influencers, and some of the interesting things around identity and how it impacts the content etc.