Microsoft were hardly early to the game with Windows phones, compare BlackBerry or Symbian. They had some early successes, for instance against Palm. The big failure was to keep deprecating the existing version of Windows phone, in some cases many months before the ongoing version was available, and deprecating the existing hardware along with it. Look at the whole mango/tango Windows phone 7 /Windows phone 8 debacle
Windows Phone’s problem was Steve Balmer, and it was insurmountable. They delayed entering the market for too long and without a large enough user base, there was no way forward to get any real traction in attracting large enough numbers of application developers.
Not enough app developers means dismissal app marketplace means inferior overall user experience relative to Android and iOS, no matter how good the overall hardware or OS was on Windows Phones.
For what it’s worth, Satya shutting it down it wasn’t any better. At least with Balmer, it may still be alive today. It was actually doing pretty well in certain markets in Europe. All of which they threw away very quickly after Satya took over.
I’m not as familiar with Balmer’s time but it sure seems MS under Satya was way more trigger happy when it comes to cancelling and deprecating products.
I was talking about when the modern touchscreen smartphones entered the market. After BlackBerry and Symbian. Microsoft partnered with Nokia to create some pretty nice smartphones that were well equipped. Their UI was really nice, too. It would have been a great competitor to Android phones and Apple’s iPhones had they kept in the game.
The more competition, the better.
To be fair, they were pretty ahead of the competition when it came to the hardware specs of their phones. The Lumia 950 released in 2015 and had a 1440p AMOLED screen, 3GBs of RAM, biometric unlocking with an iris scanner, and a pretty incredible camera for the time. It also had a removable back cover and battery as well as an AUX port. It was also the first phone I’d seen with USB-C and wireless charging.
Just listing these makes me a bit nostalgic for WP…
Those last gen windows phones were really good though.
Same with blackberry and their last gen qnx phones. The passport was such a good device.