Damn, I hadn’t thought of that. The chicken egg question of spooky ad relevance. Insidious indeed.
I feel like the idea of some person or group having enough info to psychologically manipulate or predict should be way scarier than the black helicopter stuff, especially given that it’s one of the few conspiracy theories we actually have a bunch of high quality evidence for, just in marketing and statistics textbooks alone.
But here we are. Government surveillance is the hot button, not the fact that marketers would happily sock puppet you given the chance.