From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
Curious about something, maybe you know since you work at a theater. I seem to remember hearing that a theater has to pay royalties each time they show a movie and that newer technology can track and report this automatically. Does the latest technology automatically track this as I recall? And if so, would playing a movie as a test count as a showing?
While this certainly may be possible, I don’t think it’s tracked to that degree. Theaters pay to lease a film and the studio decides if there are special rules for being shown. Some smaller known movies have deals with the theaters to show the film at a very low cost in order to get people to watch it. On the first weekend most of the ticket profit goes to the studios and then every week the profit to the studios gets lower and the theaters get more of that money depending on what was agreed on. Some movies like the Taylor Swift concert film could only be shown after 12:00 p.m. and only Thursday through Sunday for example. Say there was a busy night and we sold out of a show, we could cancel a different show and play that sold out movie in another auditorium to fit more people in. This is fine for most studios except for Disney, if Disney finds out that you cancel one of their films to show a different film, they will not be happy. As far as I know we can show movies and definitely as long as we have the keys active for them and I don’t think the specific amount of time is reported back to the studios, we are just required to play it a minimum amount of times.
