Printing existed a long time before the printing press. But woodblock printing lacked responsive design so we’re definitely being too generalized.
I am aware of that. Either way, in this context, it is not useful to go over the long history of writing or print technology. I just wanted to say that even the now largely dysfunctional business models of the print media - I mean, of course, the opinion-forming press, such as newspapers or magazines - are historically linked to advertising sales. There were even advertisements in books. This is how journalism has always been financed (in fact, subscriptions still only account for a small proportion of revenues). And it’s the same on the Internet: News sites are essentially funded by ads - the same way all major social media platforms and most of major websites work. In my opinion, it is unrealistic to claim that marketing revenues can be dispensed with, because creating content is very time-consuming and therefore costly.
