From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
Do investors really love it? Is there anyone as stupid as the group-think whole that believes that will stop even one act of piracy?
All these idiotic measures have clearly driven more people to piracy…