3 points
You can’t rely on conservative goodwill to interpret your slogan favorably when… conservatives don’t have goodwill
Right. But that just means you shouldn’t give a shit about making the name look nice for conservatives. They’re going to oppose it anyway, so might as well be inflammatory and get the most attention.
0 points
It also helps liberals (or moderates, however few remain) who haven’t encountered the phrase before get on board more easily so that you don’t spend time fighting your own allies.
3 points