It’ll be back next year when they fuck around and find out this year.
Ultimately, Coles and Woolies are untouchable. It’s almost impossible to boycott them. That’s the whole problem with the grocery duopoly in Australia. I don’t foresee this move having any impact on them either way. They know it, too. You may be right and they’re pandering somewhat, but I am a cynic and I believe they’re doing it because the range isn’t making enough money to justify its shelf space.
Fwiw I think you’re both right, the duality means they don’t give a fuck if there is a blowback as you’ll be right back there anyway and they’re likely doing this because they figure the pandering may be worth the more money.
Wouldn’t be surprised if the whole thing is just to stop people asking “why the fuck aren’t they passing on cost savings”.