Make no mistake, they’re dropping it for “inclusivity” like Kmart did, not because it doesn’t make money.
Even if this were true, it would be because they’ve determined that the “inclusivity” (whatever that is) is going to make them money.
Just like Bud Light and Target did in the US. Look how that worked out for them.
Uh, how did it work out for them ? InBev’s share price is higher than it was a year ago.
Bud Light tanked. It was the number 1 beer in its category up until that decision - a title it had held for 20 years. It isn’t now.
Their vice president responsible for it was removed.
They lost marketshare across the board.
Their american sales have not recovered.
Bill Gates threw $100 million at their stock in an effort to get it to go back up. Remember - Bud Light is not their whole company. Bud Light has likely been irrevocably harmed. Other beer brands have gained market share, Bud Light lost the number 1 spot it had held for 20 years. Share price isn’t everything when it’s a worldwide brand.
