2 points
I recently learned that one method for companies to get around data selling laws is to give the data away for free in order to attract certain types of advertisers, then, they sell ad slots for people with specific demographics or interests.
They don’t sell the data because that is harder to do with laws restricting it, so they just use it as advertiser bait in ways that bypass the law.
Further reading: https://www.eff.org/deeplinks/2020/03/google-says-it-doesnt-sell-your-data-heres-how-company-shares-monetizes-and
