I don’t really understand who their target audience is. They would’ve been conservative 20 years ago, but today I think they just cater to saying whatever middleclass boomers want to hear.
A combination of that and knowing that comments like that will get articles like this, garnering them more attention and views. Ragebait may have become a recent Big Problem in the algorithms of social media, but it’s been around forever. Howard Stern and Jerry Springer built their fortunes on it.