And since you won’t be able to modify web pages, it will also mean the end of customization, either for looks (ie. DarkReader, Stylus), conveniance (ie. Tampermonkey) or accessibility.
The community feedback is… interesting to say the least.
Interest rates going up means investors are demanding more profit so all the tricks web companies have held off on till now are coming out.
A lot of them never had to make a profit before.
Rich idiots threw money at anything because while a million dollars is more than the vast amount of us will ever have, to them it’s like buying a lotto scratcher.
The underlying issue is wealth imbalance.
That wealth imbalance also pushes companies to force dumb shit like this on thier customers.
If Google were to just come out with a $10 a month plan that removed all the sleazy ways they try and profit from you, the overwhemling response would be “Oh great yet another subscription”, because these subscriptions have become a significant chunk of people’s income each month.
But what if greedy neoliberals hadn’t been pocketing our pay rises for $20 years and that subscription was functionally $1? Most people would be happy to blow $20 supporting 20 different content providers.
Unfortunately, their greed is insatiable. There’s always a room of executives doing their grubby little sums. “If people have $1, they probably have $2. We could double our profits! Then double our salaries!”.
Inflation just means “If rich people find out you’ve got more money, they’ll fuck you out of that too”.
The $1 will never be enough. They’ll keep charging more and more until people have nothing left to hand over. Then they’ll figure out more ways to squeeze a profit out of you. Manipulating you with ads, selling your private data, turning your body into expensive dogfood – whatever makes them a few more cents.
And one of the primary reasons they never had to make a profit was that, so long as interest rates were functionally zero, it didn’t really cost the investor class much of anything to park money in a money losing operation while waiting for it to become sellable.
With interest rates back to pre-2008 levels, though, there’s a price to money again. And a real opportunity cost. So, compete with bonds or watch your investors walk.