YouTube Premium quietly goes up in price to $14 per month | That’s a significant $2 increase with no official announcement.::Google has quietly increased the price of YouTube Premium by a significant $2 from $12 to $14, according to the updated signup page…
Same reasons here. Also, if you regularly watch Youtube on smart TVs/streaming boxes, etc. it’s just the most hassle free way to not get ads there.
Also the fact that they were sneaky about it. But this is just how YouTube does things. They know being loud is the best way to get hate, just like what happened to Netflix. They have pushed longer ads in sneaky ways over the years. Now they are evaluating blocking ad-blockers, also in sneaky ways, they are never loud about it.