So I’ve had YouTube premium for years now, going all the way back to when it was still called YouTube red so I’ve been on the legacy $10/month plan and because I got to keep my old pricing it’s stopped me from canceling at any point when I was rebudgeting and it even stopped me from getting the cheaper $8/month student plan as I didn’t want to lose my legacy pricing once I was done with college but considering they’re hitting all subscribers and not just new subscribers I’m going to jump to that student plan to pay less each month instead.

It just doesn’t quite make sense why they’re increasing prices besides greed(or they know they can with the roll out of ad blocker blockers). If it was still during the YouTube red era they could have at least used the argument that they were re-investing in originals but they stopped creating YouTube originals. The only real new thing to YouTube premium since the rebrand from YouTube red is PIP and you can join the beta program.