Bud light is doing terribly. Just because the parent company is going well it doesn’t mean every product of theirs is 😂. Again - 20 years as americas number 1 beer………Dylan mulvaney partnership…….loses number 1 spot immediately, hasn’t regained it. Market share dropped. Competitors market shares increased. Bud light was irrevocably damaged from that stunt.
The overwhelming outrage at Woolies at the moment shows that it was a stupid decision. They did it for the wrong reasons and they will feel the pushback in one way or another. Will it be as big as bud lights? Not a chance with our supermarket duopoly, but they will lose customers and the stunt won’t gain them any new ones.
What “overwhelming outrage”? The murdoch media is trying to imply there is outrage, but honestly no one cares. There are fewer idiots driving around with tacky plastic australia day flags than I’ve ever seen.
Woolies did it because there’s no money in it. No one is buying shitty imported plastic flags. Their PR people stupidly thought they could get a win with some virtue signalling, and they fucked up. The decision to discontinue those lines was all business.
You’re mistaking the real reason for the made up reason. They are stopping it for the virtue signalling, they’re using “declining sales” (with no more detail) to try and cover themselves.
You really genuinely believe that a retailer would cancel a profitable product line just for a once off headline? That’s daft. Virtue signalling isn’t worth that much. It’s always a statement or gesture rather than an actual change to a product or business policy. “Lets add this rainbow to our facebook page” type stuff.
Absolutely guaranteed that this was a business decision, that PR made the mistake of trying to take advantage of. Honestly, do you think sales of that junk has been increasing?
