Virtue signalling isn’t worth that much.
It is to the companies that subscribe to the ESG/DEI stuff and want to virtue signal. It’s also not just a once off headline, is it? Look at all the people like you going to bat for them, sticking up for the billion dollar company that’s been making record profits by raising prices well above inflation for the last few years because they said some stuff has had “declining sales” - note they never said unprofitable anyway.
Honestly, do you think sales of that junk has been increasing?
It doesn’t have to be increasing. It can be decreasing and still making them plenty of money.