Is it? Don’t get me wrong, it’s completely understandable to be concerned, disappointed, annoyed or distrustful of such a buyout. Entirely understandable.

But at the same time, immediately coming to the conclusion that all data is now being hoovered up isn’t helping anybody. Because if nothing else, it destroys nuance. If you assume the moment an ad company is involved that all data is being gathered, then you lack the ability to make any further distinction. This would also mean that nobody could ever create a more ethical ad company, as users would still immediately assume they’re gathering all data, and hence be no better than any of the other companies. This in turn removes any motivation to ever even try this.

Likewise, and more relevant in this case, if users immediately assume the worst has already happened, then no company can ever try to sell to another company in a more responsible manner, as again the perceived result is the same, so there’s no incentive to do so.

What actually happened:

• Nova got sold.
• The new owners might start gathering more data.
• Or not.
• Just as well, Nova could have started gathering more data without selling.
• Or not.

From the perspective of the end user, other than the chances of more data being gathered in the future going up a little bit (and apparently not even all that much given that it’s been one year now), nothing has changed. 🤷

That’s what I mean: You cannot always immediately assume the worst will happen right now this very moment. Scaremongering precludes any sensible form of discussion or improvement to a situation, as one side has already decided that it’s all a lost cause anyways.

Now, should the new owners start gathering more data, then we can all toss Nova into the bin. And then say “Okay it took far longer than expected, but fuck ad-company buyouts!”. But so far that hasn’t happened, and hey, if anything it seems Nova found some buyers who don’t just trash the product they bought for some quick bucks.