One of Google Search’s oldest and best-known features, cache links, are being retired. Best known by the “Cached” button, those are a snapshot of a web page the last time Google indexed it. However, according to Google, they’re no longer required.
“It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Google’s Danny Sullivan wrote. “These days, things have greatly improved. So, it was decided to retire it.”
I can’t imagine there was even that much lost revenue. Cached pages are good for seeing basic content in that page but you can’t click through links or interact with the page in any way. Were so many people using it to avoid ads?
Were so many people using it to avoid ads?
I doubt that as well. There are much better ways to deal with ads. I always only used it when the content on the page didn’t exist anymore or couldn’t be accessed for whatever reason.
But I suspected this was coming, they’ve been hiding this feature deeper and deeper in the last few years.
