People who paid relatively a lot to feel that they are on with progress and have good taste. These are not things you can directly buy.
Of course, you can buy knowledge and powerful tooling, but I don’t see such hype over digital libraries and good e-ink readers, or over learning programming among Apple fans.
On good taste specifically - Apple has always marketed itself as brand connected to that and has always been the opposite of good taste. I gave up trying to understand that long ago.
And exactly to prove your point I want to mention phone cases with a cutout so you can see the apple logo.
And the whole green / blue messages bullshit. Apple never misses an opportunity to remind it’s users they’re paying a premium and everyone else is a plebe.
Or just which messages are SMS and which are an encrypted protocol. It was the users that turned that into a measure of status.
And besides the tech bros with the throw away money, many of the people who have bought this thing are “influencers” and now are having trouble figuring out how to make content with or about this thing, because it’s early adopter play tech and has very little actual use, so the influencers are the ones putting out videos like “what would I even do with this?”
Hilarious. It doesn’t even look cool to wear it. It’s slightly better than Google Glass, but what are you going to do with it?
I mean, as I pointed out, before an App Store, not much. After an App Store and some competition there are crazy cool applications. Cooking? The device can show you how much of your food to chop, where to put it, visually measure a teaspoon or tablespoon or whatever for you, automatically start a timer when you get the chicken in the pan or whatever. Look up at the stars and see constellations, flights, weather, etc overlaid by your view. On-road gps directions where there is an arrow video game style showing you where to go. Apps that could assist in things like building legos by showing you which pieces to grab and where they go. Looking down over the earth while on a flight to see exactly what landmark/town/area/state you are looking at. There are awesome applications to the tech. Whether we will see them or not is a matter of speculation. Apple is advertising a 3500 dollar headset with cool hardware and boring ass software right now
Its just a cash grab company that didnt yet collapse, because of its hype around it and its fanboiiiiis. And everybody supporting apple are just those who are deeply invested into that closed ecosystem. If apple dies out for any reason, they are screwed because their products are bricked without apple.
Give them credit for acting since the beginning the way all bigger tech companies do now.
Like big assholes? “With our products you feel like you are a better than others”? Yeah they started that shitty trend.
I guess this is the new gold standard for douchebag detection. That used to be the gold apple watch, but this feels like a more glaring example.
What sucks is that at some point iPad marketing and Apple aesthetic etc felt for me a bit as if it’s going in the direction of the
hype over digital libraries and good e-ink readers, or over learning programming among Apple fans
for real, and I think that’s intentional, just like with M1 and adopting a Unix-like OS and what not, and some series on Apple TV not being that stupid, they always tease you in subtle ways, never ultimately delivering.
Its center of mass is definitely on the douchebag side, but until you clearly see their every move and retrospect over 20 years or so, you are never sure.
