Apple Vision Pro Owners Are Struggling to Figure Out What They Just Bought::Is the Vision Pro for watching movies? Working? Being alone? Collaborating? Nobody knows, really, writes John Herrman.
Wasn’t there a Steve Jobs interview where they asked what the iPad is for right after its release, and he did that Steve Jobs smirk and kind of said, “I don’t know, we’ll just wait and see how people use these”?
I feel like it’s a similar approach here. The iPad certainly didn’t displace all laptops, but I think it’s considered to be a success.
I think a key difference is that Apple had a very clear target demographic for the iPad in mind (lightweight laptop / heavy phone users), and then were prepared to see how it evolved on top of that premise.
With the Vision Pro, they haven’t been able to articulate their target userbase at all, and are pretty much relying on the early adopters to help define it for them.
Which isn’t to say it can’t find its place and be successful. But I don’t think it’s anything like Apple’s other product releases at all…
