You are viewing a single thread.
View all comments
179 points

Honestly, might be nostalgic for guys, but as a girl who was playing games in this era, it made me feel like I wasn’t a part of the culture, rarely if ever were there ads marketed towards me, but man were there a lot of half naked ladies. Glad we don’t do this as much, but god this caused a lot of younger girls to feel ashamed of playing games “for boys”.

permalink
report
reply

It really sucks looking at the detrimental effect this had on gender ratios in gaming to this day. It’s gotten a lot better but it’s still not there yet.

permalink
report
parent
reply
52 points

Yeah, we need to level the playing field by having half naked sexy guys on the cover of games. ^please

permalink
report
parent
reply
16 points

Like Fabio? Pretty much any depiction of a barbarian is some muscular dude wearing only a loincloth and his broadsword.

permalink
report
parent
reply
8 points
*

🤤

permalink
report
parent
reply

I’m ok with that

permalink
report
parent
reply
6 points

I’d rather we stop sexualizing characters altogether. If anything, it’s silly and makes it more difficult to take them seriously.

permalink
report
parent
reply
6 points

Fair

permalink
report
parent
reply
4 points

looking in your direction, clive rosfield

permalink
report
parent
reply
-5 points

After a woman says she doesn’t like being sexualized, your response is to not worry because the sexualization of women will continue, but you’ll start to sexualize men, too?

permalink
report
parent
reply
33 points

I was a senior in high school at the time and even back then I thought this kind of advertising was crass, gross, and unnecessary. No nostalgia here, just second-hand embarrassment.

permalink
report
parent
reply
21 points

The weird thing is, as a guy, I never even paid attention to the sexualized stuff in games. To me these are like two different brain activities. So, as far as I’m concerned, there was never any point in this kind of marketing. I’ve never in my life purchased a game because it featured sexy ladies.

permalink
report
parent
reply
11 points

It’s supposed to be subconscious, like with most marketing. It hits the animal part of the brain, rather than the thinking part.

permalink
report
parent
reply
17 points

I can imagine. I’m glad this is less prevalent now. Seeing it now in middle age makes me go ick. I wished I had been much more aware of this kind of sexism as a boy.

permalink
report
parent
reply
17 points

Yeah as a boy I didn’t like these either. They were sexy but made me feel a little weird. I was young enough not to realize it was targeting only boys, but now that I’m older I think that’s why I didn’t like them. I wasn’t in to sex at the time.

permalink
report
parent
reply
8 points

It’s not really nostalgic for me, TBH. It’s actually kind of embarrassing that marketing like this existed and that it worked. I love T&A as much as the next female-loving guy, but ads like this are condescending. But again, they sold units…

permalink
report
parent
reply
5 points

Yeah. Even just around a decade ago I’d explain the demographics shift to more women gamers to clients and they’d not believe it.

Stereotypes stick around for a long time, even when (or maybe especially when) untrue.

It’s a shame that “girl gamers” were considered such a rarity when it really seemed like a self-fulfilling prophecy.

“Oh, a game with only male protagonists with activities only primarily associated with boys doesn’t have many girls playing it? I guess girls aren’t that into games and we should double down on the focus on dudes.”

As a result, the market effectively abandoned around half of two generations of a potential continued audience and had a significantly reduced pool of interested labor to make games.

It’s a bit frustrating given my love for games that they could likely have advanced even further had it not been an exclusionary industry for as long as it was (though that can be said about pretty much every business vertical in existence too given our generalized collective history of exclusion).

permalink
report
parent
reply
4 points

There were lots of half-naked men, too. Including in this ad.

Most of them in games were more male fantasy stuff…ripped, shirtless dudes with big weapons. Not really appealing to most women, but checks the “I want to BE him” aspect for lots of guys, lol

permalink
report
parent
reply
8 points

Yeah, but that is just another facet of marketing for men. Sexy dress-up vs tighty whities. Definitely not intended to get women interested.

permalink
report
parent
reply
-2 points

Are you really out here in public view still trying to use the “not all men” to tell a woman her feelings are invalid?

permalink
report
parent
reply
2 points

How does that comment invalidate the previous one? If anything it actually reinforces it. Are you just looking for an excuse to shame someone?

permalink
report
parent
reply
2 points

No, I was supporting the previous comment. The idea that the ads were mostly about “male fantasy”, and probably wouldn’t be (positively) nostalgic for most women gamers.

permalink
report
parent
reply

RetroGaming

!retrogaming@lemmy.world

Create post

Vintage gaming community.

Rules:

  1. Be kind.
  2. No spam or soliciting for money.
  3. No racism or other bigotry allowed.
  4. Obviously nothing illegal.

If you see these please report them.

Community stats

  • 2.9K

    Monthly active users

  • 1.6K

    Posts

  • 16K

    Comments